Unconscious Bias Book | FranklinCovey

The Leader’s Guide to Unconscious Bias
How to Reframe Bias, Cultivate Connection, and Create High-Performing Teams


Unconscious bias is impacting your organizational performance—whether you know it or not.

We’re good people with good intentions, making decisions based on facts . . . right?


Unfortunately, there’s more at play than we realize. Our brains are constantly filtering, sorting, and using shortcuts to handle the overwhelming amount of information we receive each day. And those shortcuts are often where unconscious bias slips in. Left unchecked, unconscious bias can impair our decision making and limit the performance, innovation, and opportunities of those we manage—sometimes in contrast to our most deeply held values.


Using the four-part framework outlined in this book—Identify Bias, Cultivate Connection, Choose Courage, and Apply Across the Talent Lifecycle—we can bring our biases to the surface and work to address them.


Written in an approachable and practical style, The Leader’s Guide to Unconscious Bias gives readers the tools to create the best environment for their team members and to mitigate the possible negative impacts of bias at work. Using the skills in this book, any leader can build a more inclusive, high-performing culture where everyone can contribute their best.


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Book Preview


Part 1: Identify Bias

Chapter 1: Explore Identity

Chapter 2: Understand the Neuroscience

Chapter 3: Recognize the Bias Traps

Chapter 4: Embrace Mindfulness



Part 2: Cultivate Connection

Chapter 5: Focus on Belonging

Chapter 6: Deploy Curiosity and Empathy

Chapter 7: Tap Into the Power of Networks

Chapter 8: Navigate Difficult Conversations



Part 3: Choose Courage

Chapter 9: What Is Courage?

Chapter 10: Courage to Identify

Chapter 11: Courage to Cope

Chapter 12: Courage to Be an Ally

Chapter 13: Courage to Be an Advocate



Part 4: Apply Across the Talent Lifecycle

Chapter 14: Getting Hired

Chapter 15: Contributing and Engaging

Chapter 16: Moving Up


Praise for The Leader’s Guide to Unconscious Bias



“People matter! And every person has bias. Thus, bias matters. We must recognize that bias is a fact of life and that it must be addressed—within ourselves as well as with others. Authors Fuller, Murphy, and Chow have written a profound book that practically informs and educates while providing helpful tools to recognize and address bias. They show how to adjust our paradigms, setting us up for success—personally, professionally, and as a society.”


—Cynt Marshall,

CEO of the Dallas Mavericks


“Never has a book been more timely than The Leader’s Guide to Unconscious Bias is today. Leaders, executives, team members—we need this book to lift the human experience. Read it, put it into practice, and share it with others. Thank you to these three authors for giving us a clear path forward and the tools to help us address our bias.”


—Greg Moore,

partner at DEKE Digital and former co-chair of the Pulitzer Prize Board


“Seldom has a book been more needed and timely for the success of our organizations and society! Leaders who choose to discover their unconscious bias will be positioned to significantly increase the trust with their teams and in their leadership. This valuable book lays out a tangible and useful process for any leader to both understand and take action on their bias.”


—Stephen M. R. Covey,

New York Times bestselling author of The Speed of Trust and Smart Trust


“The world is asking for leaders with growth mindsets who are willing to do the hard work of building more inclusive teams and organizations. This book will help you answer the call.”


—Stedman Graham,

bestselling author, entrepreneur, and leadership coach


“In The Leader’s Guide to Unconscious Bias, the authors have done an extraordinary job of defining what bias is, how it hurts or helps performance, and why it’s so important for leaders, teams, and organizations. But they’ve also, with great wisdom and care, outlined exactly what to do about unconscious bias and how to course-correct when you see or feel it happening.”


—Todd Davis,

two-time WSJ best selling author






“If you care deeply about what is going on in the world right now and how it applies to your work team and organization, this book is required reading. The Leader’s Guide to Unconscious Bias is a must-read to learn how to take action and improve the workplace for everyone.”


—Sylvia Acevedo,

CEO, Rocket Scientist, STEM leader, Author

Author Bios

Pamela Fuller

PAMELA FULLER is FranklinCovey’s thought-leader on unconscious bias, lead architect of its organizational solution, and one of the firm’s top global sales leaders. She began her career in nonprofit fundraising and advocacy. After earning her MBA, Pamela served as a diversity analyst at the U.S. Department of Defense.




Connect With Pamela: LinkedIn

Mark Murphy

Mark is a FranklinCovey senior consultant who has facilitated content successfully to clients worldwide for the last 29 years. During that time, he also spent 11 years as a founding partner of a small boutique firm specializing in project management consulting. Mark grew up in Colorado and lives in Dallas, Texas.




Connect With Mark: LinkedIn

Anne Chow

Anne was appointed chief executive officer of AT&T Business
in September 2019. She and her organization of over 30,000 employees are responsible for serving nearly 3 million business customers in upwards of 200 countries and territories around the world, representing over $35B in revenues. AT&T Business customers span all industries, including the public sector as well as nearly all of the world’s Fortune 1000 companies. She is the first woman to hold this position and the first woman-of-color CEO in AT&T’s history. 




Connect With Anne: LinkedIn

Unconscious Bias Workshop

The Leaders Guide to Unconscious Bias

The Leader’s Guide to Unconscious follows FranklinCovey’s one-day work session Unconscious Bias: Understanding Bias to Unleash Potential




Download a Presskit

Download the press kit to learn more about the Leader’s Guide to Unconscious Bias and the authors.

For Press Inquiries, Please Contact

Debra Lund, Global Director of Public Relations
P: 801-244-4474
E: [email protected]


Press Kit Includes:

  • Book images
  • Author bios
  • Press release
  • Author images
  • Q&A
  • First chapter with insights



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